Ahhhhhhhhhhhhhhhhh!! online creativity!

I have occupied myself for the past 40 minutes adding H to the coca-cola website!
Brilliant!
You should try it yourself:
www.ahh.com


They have launched 61 websites starting ahh.com and every time you add an h it directs you to a new website, where a new activity captures you!

As much as I hate online pop ups and overwhelming advertisements, I love brilliant, innovative and original online ideas!

Another good one is the volkswagen search engine ad!

They performed a google mosaic for "bosses" who want the ultimate car:

Volkswagen also did the Volkswagen skip ad on youtube to promote the new Fusca:

They put an ad before the videos on youtube with a feature that is so common: "skip ad".

Once you click on it... here's what happens!

For those of you who read like reading French, the "Blog du modérateur" listed 10 of the most innovative online ads, find them here:

http://www.blogdumoderateur.com/exemples-publicite-innovante/

Cheers!

“The creative adult is the child who has survived.”

The one thing that bugs me about people the most is when they are immature or act like a child!
Nobody wants to be around such people or worst work with them!

But recently I read this article on hubspot that opened my eyes to those people in a different way.

Michael Reynolds said that being childish can help you be a better marketer. It can develop you grow your company's sales. Here's why:

1- Children are FEARLESS
They don't ask themselves "What if" before trying anything.
And when a marketer is fearless, some of the best marketing concepts come from ideas that may seem silly at first. It takes willingness to try new things without fear.
Steve Jobs was a perfect example of that... and boy did he change the world!

2- Children are CURIOUS
"Why" and "How" are the most commonly used words in a child's vocabulary. This is how they learn.
The very same attitude can help a marketer become a master at delivering content to customers and prospects. This is the perfect way to have a rich content and diversified ideas and concepts that can drive winning marketing campaigns.

3- Children BREAK things
Taking things apart is how they learn! this is how good engineers started when they were kids: they used to take things apart to see how they worked.
As a marketer, look for flaws in how your customers implement solutions and create controversy!

4- Children tell the TRUTH
They can be honest to the point of embarrassing you.
Same way, telling the truth can promote a product better.
A good example is Dudley Moore's "Crazy People", and here's my favorite part:

https://www.youtube.com/watch?v=GTJZEK4JP0k

So the bottom line?
Don't be afraid to act like a child, once in a while.
"Try new ideas without fear of failure. Ask lots of questions. Uncover what's broken, and be-bold about telling the truth when you find it. With this attitude you will enjoy a never-ending flow of content ideas, campaign concepts, grateful followers, leads, and customers that trust your brand".

Cheers!

My name is Fidele and I'm...

Hellos Fellows!

First allow me to introduce myself:
My name is Fidele, I'm a creative in the advertising field, I love life and I love fun!
After doing 10 years in ad agencies, the moment has arrived for the bird to leave the flock so here I am starting something on my own!

Being on your own is a big challenge.
I have my current clients because they believe in me.
But how do I keep the spark in our relationship?

Obviously, they do keep me on my toes. I need to stay focused and drive their business forward.
So yes... I have a big challenge ahead: a challenge to become better.

This takes me directly to the reason why I started this blog.

You probably know already the catch phrase "Where's the beef?" it was originally a slogan for Wendy's (fast food chain in the US) in the advertisement that featured Clara Peller.
Then it became an all-purpose phrase questioning the substance of an idea or a product.

So while I'm paving my way into becoming a better person, a better professional and hopefully reach a phase where I can make a difference, no matter how small it is... I have decided to share this path with you, share my readings, my discoveries, and how they made me better each day...